Sometimes you may get the impression that you regularly contact with your pool of customers and there is no way they can forget about you. However this impression is illusive. Your client is most probably a very busy person and he/she can easily confuse you with another freelancer.
When I am not too busy with projects I spend some time looking through the list of my clients and send them small reminders about myself: I may ask them to leave me a feedback or I inform about my new services or send them my vacation dates, etc.
A few days ago I’ve got one more prove that follow-up letters are extremely important in freelance. I contacted one of my best clients with the feedback request. Guess what… He was very surprised to hear from me and wondered if I was still freelancing. Continue reading Regular Follow-Ups: They Pay Off